Digital Morse
Social Media Tool: 42.8K Clicks in 3 Months
How SEO took an online social media tool from almost no Google clicks to around a thousand clicks a day, with 3.15 million search impressions along the way.
- Industry
- Social media tool (SaaS)
- Service
- Search Engine Optimization
- Period shown
- 3 months (Aug to Nov 2026)
- Goal
- More users finding the tool on Google
- Data source
- Google Search Console
- Client
- Name kept private
Project Overview
This client runs an online tool that helps people manage and grow their social media. At the start of the period shown, the website was getting almost no clicks from Google search.
The aim was to get the tool in front of people who were already searching for help with their social media, and turn that visibility into steady, free traffic and new users.
Within three months, the site was appearing in millions of searches with an average position of 4, and clicks had grown from almost zero to around a thousand a day.
How the Growth Happened
The three months in four stages, read from the daily Search Console graph.
Starting point
Almost no clicks or impressions from Google each day.
Visibility takes off
Daily impressions climb fast as more pages start showing in search.
First big peak
Clicks hit their highest point, close to 1,900 in a single day.
Steady growth
Traffic settles into a rising trend of around 1,000 clicks a day.
Daily figures are approximate, read from the Search Console graph below.
The Results in Search Console
Blue shows clicks and purple shows impressions, day by day across the whole period.
Our SEO Approach for Online Tools
The core areas we work on to help software and online tools earn more traffic from Google.
Keyword research
Finding the problems and "how to" searches people type before they look for a tool like this.
Feature and landing pages
Clear pages for each feature and use case, written around what users are searching for.
Technical SEO
Fixing crawl and indexing issues, speeding up pages and making the site easy for Google to understand.
Helpful content
Guides, tutorials and comparisons that answer user questions and bring in new sign-ups.
Link building
Earning relevant links from trusted websites to build authority with Google.
Tracking and reporting
Watching clicks, impressions and rankings in Search Console and adjusting the plan as results come in.
Have a Software or Online Tool? Let's Grow Your Users
Book a free strategy call and we will show you where your tool can win more clicks from Google.
All figures on this page come from the client's Google Search Console. The client's name is kept private. Every website is different, so results will vary.