Digital Morse
E-commerce Store: 124K Clicks in 16 Months
How steady, ongoing SEO grew an online store selling everyday products from around 100 Google clicks a day to over 400, with 4.28 million search impressions.
- Industry
- E-commerce (everyday products)
- Service
- E-commerce SEO
- Period shown
- 16 months (Jul 2025 to Nov 2026)
- Goal
- More shoppers from Google search
- Data source
- Google Search Console
- Client
- Name kept private
Project Overview
This client runs an online store selling everyday products that people buy again and again. Over 16 months, the store earned 124,000 clicks from Google and appeared in 4.28 million searches.
Traffic did not move in a straight line. It grew through the first autumn, dipped over the winter, and then climbed again through 2026 to reach its highest level in the final weeks.
With an average click-through rate of 2.9%, the store is not just showing up in search, it is getting chosen by the shoppers who see it.
How the Growth Happened
Sixteen months in four stages, read from the daily Search Console graph.
Starting point
Around 100 clicks a day from Google.
First growth
Daily clicks rise to roughly 250 to 350.
Seasonal dip
Traffic eases back for a few weeks over the winter.
New highs
A steady climb to more than 400 clicks a day, peaking in the latest weeks.
Daily figures are approximate, read from the Search Console graph below.
The Results in Search Console
Blue shows clicks and purple shows impressions, day by day across the whole period.
Our E-commerce SEO Approach
The core areas we work on to help online stores earn more traffic and sales from Google.
Keyword research
Finding the product and category searches real buyers use, with a focus on searches that lead to sales.
Category and product pages
Clear titles, descriptions and on-page content so each page matches what shoppers are searching for.
Technical SEO
Fixing crawl and indexing issues, speeding up pages and adding product structured data for Google.
Internal linking
Connecting categories, products and guides so Google and shoppers can find the right pages easily.
Helpful content
Buying guides and answers to common questions that bring in shoppers earlier in their search.
Tracking and reporting
Watching clicks, impressions and rankings in Search Console and adjusting the plan as results come in.
Run an Online Store? Let's Grow Your Google Traffic
Book a free strategy call and we will show you where your store can win more clicks from Google.
All figures on this page come from the client's Google Search Console. The client's name is kept private. Every website is different, so results will vary.