Case Study · SEO Growth

Strong Click-Through Rate: 4.8% CTR and 18.4K Clicks

How SEO helped a client website turn its search visibility into clicks, earning 18.4K clicks from 384K impressions in 3 months.

Get a Free SEO Audit See the Results

Google Search Console report: 18.4K clicks, 384K impressions, 4.8% CTR and average position 8.4 over 3 months — Google Search Console, last 3 months (Aug to Nov 2026)

4.8%Average click-through rate

18.4KClicks from Google

384KSearch impressions

8.4Average Google position

More Case Studies

See all SEO results

Social Media Tool42.8Kclicks in 3 monthsRead case study

E-commerce Store124Kclicks in 16 monthsRead case study

Safety Website3.6average Google positionRead case study

SEO Growth1.84Kclicks in 28 daysRead case study

New Website19.5%CTR in its first daysRead case study

Industry: Kept private
Service: Search Engine Optimization
Period shown: 3 months (Aug to Nov 2026)
Goal: More clicks from the same searches
Data source: Google Search Console
Client: Name kept private

Project Overview

The standout number here is the click-through rate. On average, 4.8% of people who saw this website in Google clicked on it, a strong result for organic search.

Over three months, that turned 384,000 search impressions into 18,400 clicks.

Visibility kept growing through the whole period: daily impressions climbed from around 1,500 at the start to over 11,000 in the final days.

How the Growth Happened

The three months in four stages, read from the daily Search Console graph.

Early August

Starting point

Around 50 clicks and 1,500 impressions a day.

Late August to September

Steady climb

Daily clicks rise to roughly 100 to 200 as more pages rank.

Late September

Best days

Clicks peak at around 350 to 400 on the strongest days.

October to November

Visibility keeps growing

Daily impressions reach over 11,000, the highest of the whole period.

Daily figures are approximate, read from the Search Console graph below.

The Results in Search Console

Blue shows clicks and purple shows impressions, day by day across the whole period.

Daily clicks and impressions graph from 9 August to early November 2026, with impressions rising strongly at the end — Google Search Console, last 3 months (Aug to Nov 2026). Tap to open full size.

Our SEO Approach

The core areas we work on to help websites earn more traffic from Google.

Technical SEO audit

Finding and fixing crawl, indexing, speed and mobile issues that hold a website back in Google.

Keyword strategy

Choosing the searches real customers use, then mapping each one to the right page on the site.

On-page optimisation

Clear titles, headings, descriptions and content so every page matches what people are searching for.

Helpful content

New pages and articles that answer customer questions and win more searches over time.

Link building

Earning relevant links from trusted websites to build authority with Google.

Tracking and reporting

Watching clicks, impressions and rankings in Search Console and adjusting the plan as results come in.

Want More Clicks From Google? Let's Talk

Book a free strategy call and we will show you where your website can win more clicks from Google.

Book Your Free Strategy Call See More SEO Results

All figures on this page come from the client's Google Search Console. The client's name is kept private. Every website is different, so results will vary.