Digital Morse
Safety Website: Average Position 3.6 on Google
How SEO helped a safety website rank near the top of Google, earning 46.4K clicks and 2.84 million search impressions in just 3 months.
- Industry
- Safety
- Service
- Search Engine Optimization
- Period shown
- 3 months
- Goal
- Higher rankings and more organic traffic
- Data source
- Google Search Console
- Client
- Name kept private
Project Overview
This client runs a website in the safety industry. The headline result here is position: across 3 months, the site held an average Google position of 3.6, which means it was usually showing near the top of the first page.
Those rankings brought in 46,400 clicks from 2.84 million search impressions.
After a quick early spike and a quieter spell, both clicks and impressions climbed steadily, and the latest weeks are the strongest in the whole period.
How the Growth Happened
Three months in four stages, read from the daily Search Console graph.
Early spike
Clicks jump quickly to a short peak of close to 400 a day, then settle.
Building again
A quieter spell of roughly 50 to 100 clicks a day.
Steady climb
Clicks and impressions rise together, week after week.
Strongest period
Around 250 to 300 clicks a day, the best of the whole period.
Daily figures are approximate, read from the Search Console graph below.
The Results in Search Console
Blue shows clicks and purple shows impressions, day by day across the whole period.
Our SEO Approach for Safety Websites
The core areas we work on to help safety businesses earn more traffic from Google.
Keyword research
Finding the safety products, services and questions people search for, and the words they use.
Service and product pages
Clear, trustworthy pages that match each search and explain exactly what is on offer.
Technical SEO
Fixing crawl and indexing issues, speeding up pages and adding structured data for Google.
Trust signals
Accurate, expert content and clear business details, which matter a lot for safety-related searches.
Link building
Earning relevant links from trusted websites to build authority with Google.
Tracking and reporting
Watching clicks, impressions and rankings in Search Console and adjusting the plan as results come in.
In the Safety Industry? Let's Get You to the Top of Google
Book a free strategy call and we will show you where your website can win more clicks from Google.
All figures on this page come from the client's Google Search Console. The client's name is kept private. Every website is different, so results will vary.