Case Study · SEO Growth

Fast Results: 1.84K Clicks in 28 Days

How a client website grew its daily Google clicks and impressions week after week, earning 1.84K clicks and 42.5K impressions in just 28 days.

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Google Search Console report: 1.84K clicks, 42.5K impressions, 4.3% CTR and average position 14.2 over 28 days — Google Search Console, last 28 days

1.84KClicks from Google

42.5KSearch impressions

4.3%Average click-through rate

14.2Average Google position

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Industry: Kept private
Service: Search Engine Optimization
Period shown: 28 days
Goal: Quick, steady growth in organic traffic
Data source: Google Search Console
Client: Name kept private

Project Overview

This case study looks at a short window: just 28 days. In that time the website earned 1,840 clicks from 42,500 search impressions.

The trend is what matters most. Clicks and impressions rose week after week, and the final days of the period were the strongest.

A 4.3% click-through rate shows that people who saw the site in Google were choosing to click on it.

How the Growth Happened

The 28 days in four stages, read from the daily Search Console graph.

Week 1

Starting point

Only a handful of clicks each day.

Week 2

Picking up

Daily clicks rise to around 30 to 45.

Week 3

Growing visibility

More impressions each day, with clicks moving higher.

Week 4

Best week

Up to around 65 to 80 clicks a day, the strongest of the period.

Daily figures are approximate, read from the Search Console graph below.

The Results in Search Console

Blue shows clicks and purple shows impressions, day by day across the whole period.

Daily clicks and impressions graph over 28 days, rising week after week — Google Search Console, last 28 days. Tap to open full size.

Our SEO Approach

The core areas we work on to help websites earn more traffic from Google.

Technical SEO audit

Finding and fixing crawl, indexing, speed and mobile issues that hold a website back in Google.

Keyword strategy

Choosing the searches real customers use, then mapping each one to the right page on the site.

On-page optimisation

Clear titles, headings, descriptions and content so every page matches what people are searching for.

Helpful content

New pages and articles that answer customer questions and win more searches over time.

Link building

Earning relevant links from trusted websites to build authority with Google.

Tracking and reporting

Watching clicks, impressions and rankings in Search Console and adjusting the plan as results come in.

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All figures on this page come from the client's Google Search Console. The client's name is kept private. Every website is different, so results will vary.