Terms & Conditions.

The terms that apply when you use this website or engage Digital Morse Ltd for a project.

Last updated: September 2026

1. About these terms

These terms and conditions ("Terms") govern your use of digitalmorse.com (the "Website") and any services provided by Digital Morse Ltd, a company registered in England and Wales under company number 17426131, registered office Office 1699, 85 Dunstall Hill, Wolverhampton, United Kingdom, WV6 0SR ("Digital Morse", "we", "us"). By using the Website or engaging our services, you agree to these Terms.

2. Our services

Digital Morse provides digital marketing and search visibility services, including but not limited to: Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), guest post placement and manual outreach, backlink building and link insertions, digital marketing and content strategy, and Amazon and e-commerce marketplace visibility optimization. The exact scope of any engagement will be agreed with the client in writing (including by email) before work begins.

3. Engaging our services

A project begins once scope, deliverables, timeline and fees have been agreed between Digital Morse and the client, typically following an initial enquiry via the contact form, email or phone. Verbal discussions are not binding until confirmed in writing.

4. Fees and payment

Fees for services are quoted on a per-project or retainer basis depending on scope, and are confirmed with the client before work begins. Unless otherwise agreed in writing, invoices are payable within the timeframe stated on the invoice. Late payment may result in a pause of ongoing work until the account is settled.

5. Client responsibilities

To deliver services effectively, we may require timely access to relevant accounts, platforms, content, approvals or information from the client. Delays in providing this access may affect project timelines, and Digital Morse is not responsible for delays caused by a client's failure to provide required access or approvals.

6. No guaranteed results

Search engines, answer engines and generative AI platforms use ranking systems that are outside our control and change over time. While we apply industry best practice to every engagement, we do not and cannot guarantee specific rankings, traffic figures, placements or sales outcomes. See our Disclaimer for further detail.

7. Intellectual property

Unless otherwise agreed, any content, strategy documents, audits or reports produced specifically for a client as part of a paid engagement become the property of the client once paid for in full. Digital Morse retains the right to reference completed, non-confidential work as part of its own portfolio, case studies and marketing, unless the client requests otherwise in writing.

All content on this Website, including text, design and branding, is the property of Digital Morse Ltd and may not be copied or reproduced without permission.

8. Confidentiality

We treat client information, account access and business data shared with us as confidential, and will not disclose it to third parties except where required to deliver the agreed services, or where required by law.

9. Limitation of liability

To the fullest extent permitted by law, Digital Morse Ltd's total liability arising from any engagement is limited to the fees paid by the client for the specific service giving rise to the claim. We are not liable for indirect or consequential losses, including loss of profits, revenue, or business opportunity, arising from search engine ranking changes, algorithm updates, or third-party platform decisions outside our control.

10. Termination

Either party may terminate an ongoing engagement with written notice, as agreed in the specific project terms. Fees for work already completed at the point of termination remain payable.

11. Third-party platforms

Some services involve third-party platforms we do not control, including search engines, publisher websites and marketplaces such as Amazon. Digital Morse is not responsible for changes, suspensions, or policy decisions made independently by these third parties.

12. Governing law

These Terms are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Changes to these terms

We may update these Terms from time to time. Continued use of the Website or an ongoing engagement after changes are published constitutes acceptance of the updated Terms.

14. Contact

Questions about these Terms can be sent to digitalmorseltd@gmail.com or via our Contact Us page.